Product Development

Wish Wheels

Wish Wheels is a B2C car reseller platform designed to streamline the car buying and selling experience for users. The platform allows customers to buy or sell a car with just a few clicks, simplifying the transaction process and making car ownership more accessible and hassle-free.

Wish Wheels Project Overview

This project involved designing and developing *Wish Wheels*, a B2C car resale platform where users can easily buy or sell cars. The goal was to create a seamless, user-friendly app that streamlines the car buying and selling process, making it accessible with just a few clicks.

Project Duration

14 months

Role

Full-stack Developer & UI/UX Designer

Tools Used

  • Figma (for UI/UX design)

  • React (for app development)

  • Node.js & Express (backend)

  • MongoDB (database)

  • Postman (API testing)

  • AWS (Cloud Deployment)

Process

Research & Discovery

- Conducted market research to identify common pain points in car resale and buying processes.

- Analyzed competitor platforms to pinpoint best practices and opportunities for differentiation.

- Created user personas and mapped out user journeys to guide design and feature prioritization.

UI/UX Design

- Developed low-fidelity wireframes to structure essential screens for car listing, search, and transactions.

- Designed high-fidelity mockups, establishing a modern, visually appealing interface with easy-to-navigate layouts.

- Created a consistent design language to ensure a seamless user experience across the app.

Development

- Built the app’s frontend using React to deliver a responsive and efficient mobile experience.

- Developed backend functionality using Node.js and Express, ensuring secure and efficient data handling for user profiles, car listings, and transactions.

- Integrated MongoDB for data storage, allowing users to store and retrieve information on listings and transactions.

- Set up user authentication and account management, enabling secure user interactions on the platform.

Testing & Iteration

- Conducted usability tests with potential users to gather feedback on the app’s flow and functionality.

- Refined features based on user feedback, adjusting navigation and improving ease of use for core features like listing and searching cars.

- Performed comprehensive testing on app functionality and performance, optimizing for a smooth user experience.

Launch & Monitoring

- Deployed the app, collaborating with stakeholders to promote the initial launch.

- Monitored user feedback and performance analytics to ensure smooth functionality post-launch.

- Conducted ongoing maintenance and released updates to address any issues and add enhancements based on user insights.

Results

The *Wish Wheels* app successfully achieved a simplified, intuitive experience for users looking to buy or sell cars. Positive feedback highlighted the app’s ease of use, design appeal, and seamless flow. This platform boosted user engagement and provided a reliable, fast way to complete car transactions.

Key Takeaways

- User-centered design and thorough usability testing are vital in creating a highly functional product.

- Integrating UI/UX design with full-stack development provides cohesive results that meet both aesthetic and technical needs.

- Continuous user feedback and iteration help refine the product post-launch, aligning it closely with user needs.

Contact with me to sizzle your project.

Great designs, new generation ideas, user-centered projects. Let's work together now!

Contact with me to sizzle your project.

Great designs, new generation ideas, user-centered projects. Let's work together now!

Contact with me to sizzle your project.

Great designs, new generation ideas, user-centered projects. Let's work together now!

Ⓒ 2024 Prathamesh Ashra. All Rights Reserved

Ⓒ 2024 Prathamesh Ashra. All Rights Reserved

Ⓒ 2024 Prathamesh Ashra. All Rights Reserved